CLEP Principles of Marketing w/ CD-ROM (CLEP Test Preparation)

 (28 customer reviews)

This book with the CD ROM is an excellent resource for the Marketing CLEP. I know there's a lot of reviews on here who says all you need to do is skim the book in order to pass the test. Not true at all. If you have never taken a marketing class before and you have very little concept about marketing, i would suggest that you study this book as much as you can to get familiar with all the theory and concepts that you will find on the test. My advice, read all nine chapters and highlight important parts (the chapters are extremely short). There are 3 sample test, 100 questions each. If you haven't taken any marketing before, like me, study those questions and explanations like a mad man and make sure you understand every single one of them and why each answer is right or wrong. I studied for two weeks non-stop and got a 65% (you need a 50 to pass) so believe me, its not as SIMPLE as some reviewers make it out to be. If you study that book THOROUGHLY, it will give you enough of...Read more

I studied this book for about 4 weeks, 3 hours each week and passed the test with a 76 (out of 80). It has enough information to pass the test.

I only used this book to prepare for the Marketing CLEP exam and I passed. (I also didn't have any background in marketing.) I got 70 out of 80. Not bad after studying only this book for a week and a half. If you know this book inside out and take all the practice tests you will do just fine! I highly recommend this book.