This work provides an analysis of the business side of the multi billion-dollar multimedia market. It examines planning, marketing, technology, law, distributor models, and press relations with an eye to the unique concerns of multimedia. The guide is designed for technical developers and business professionals such as bankers, lawyers, venture capitalists, computer vendors, publishers and entrepreneurs who want to familiarize themselves with the business considerations particular to multimedia development.
Customer Reviews
Average Customer Review
(1 customer review)
incredibly helpful for me and my business, April 2, 1998
By A Customer
This review is from: Making Money with Multimedia (Paperback)
Summarizes the information I really needed to help me develop my edutainment business and make it successful. I've recommended it to lots of my friends and colleagues. The Sources section was particularly helpful.
(1 customer review) 
incredibly helpful for me and my business, April 2, 1998